SEGMENTATION WORKSHOP
14ᵗʰ June, Brussels

Segmentation Workshop: “Improving SME Segmentation and Innovation Support”
EURADA's Premises, Rue Montoyer 24, Brussels. 14th of June, 2019
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Scope of the Event

This workshop will enable exchange and knowledge transfer on the question of how regional public entities and development agencies can improve their use of data to get more information about their economic performance and provide better services for SME using segmentation techniques.

About OaSIS Project

The OaSIS project will provide thorough analyses of the existing approaches to the segmentation of innovating SMEs and the assessment of the effectiveness of regional support mechanisms currently used in Europe. Unique Big Data analyses will uncover patterns and correlations among innovating SMEs and spot (early) “success metrics”. This allows to develop new, optimized funding schemes and target enterprises with the highest growth potential.

Registration

​​The course is free of charge

Registration includes several coffee breaks and a networking lunch.

Register here

Structure of the Event

The first part of the conference will provide access to both public and private data. The Smart Specialisation Platform of the JRC of the European Commission will provide information of indicators using H2020 and ESF databases The company Bureau van Dijk will presented its services and product portfolio to support services to attract foreign direct investors (FDI) and innovation support agencies. The presentation will provide learning from benchmarking & big data analyses in order to find out what works best to achieve the highest impact.

 

The second part of the event is experience sharing session and the final joint discussion round by the three coordinators of the EU projects of segmentation that have been supported by the H2020 programme. This part of the workshop will be interactive to maximize workshop’s value for all the participants. The dialogue between policy makers, regional development professionals, and academics will not only illustrate the state of play but also point out opportunities for future enhancements.

Check the Agenda for more information.

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